Some dreams start with a mother, a daughter, and a crazy idea. ✨

When we opened Eloise Melbourne, we had one dream: to create a little corner of Melbourne where every woman feels truly seen and completely at home.

Because of you, that dream grew bigger than we ever imagined.❤️

Eloise is moving.❤️

Yes! We're launching a worldwide store. A larger, more beautiful space - same intimate soul, same mother & daughter love, just more room for you to breathe and shine across different locations.

To speed up our sale, we are offering discounts of up to 70%.